Tesco / Coke Zero

So it seems to be true.  Tesco (in the UK) has decided to stop stocking Coke Zero.  We noticed they didn’t have any and asked customer service, and they couldn’t find a re-order entry.  A few days later a friend said their Tesco (completely different part of the country didn’t have any either).  I checked their online grocery website (tesco.com) and true enough, no Coke Zero available there.

I e-mailed and phoned, and eventually got a reply from a guy saying he’d spoken to their buying department, and they had decided to stop carrying Coke Zero.  He couldn’t explain why, and didn’t understand why, but there you have it.

So now we’re buying our Coke Zero from Asda, and we may end up shopping there more often as a result rather than going to do supermarkets.  Tesco fail?

Edit: Let me know (in the comments) if your local Tesco is / isn’t stocking Coke Zero and if you’ve been able to find out why.