Just cancelled our LOVEFiLM subscription. For a couple of reasons. Firstly we’re getting Sky HD+ and due to the way LOVEFiLM works by the time they sent us a disc, you could already pay a few quid to see the film on Sky+ anyway. With Sky HD+ it means I’ll be able to watch HD versions of the films and get just as good a quality experience. The second reason is that despite letting you rank your selections as low, medium and high, LOVEFiLM consistently didn’t send me my high priority choices, probably because they were in demand. That’s okay, but what’s the point of having the system if high demand films just ignore it?
We only managed to get what we wanted to watch by micro-managing the list of movies, and if I have to do that, personally, I may as well spend 10 minutes walking around our local Blockbuster picking up 2 or 3 films to watch.
I still think that online rental is going to be the way to go – either as digital delivery or physical delivery, but until you can log on, click ‘I want this’ next to the film and get it in the post in 2 days (rather than having to micro-manage a list of 30 films and always getting the low priority ones) I’m not sure it’s going to be good enough for me.