It’s still September, it’s only really just turned Autumn, and today we discovered that our local Tesco superstore has dedicated one entire isle to it’s Christmas festive produce. Puddings, chocolates, nuts, a small selection of festive gifts. Christmas gifts. In SEPTEMBER. We were in Primark and they have Christmas wrapping paper for sale.
I know we seem to be saying this every year, that shops start earlier and earlier, but surely this is getting rediculous?
Did they really always do this 15 years ago? 20 years ago? Was I always just oblivious? Or are shops truly starting earlier and earlier with the whole festive shopping experience.
We haven’t even had Halloween / All Hallow’s Eve / Samhain yet, how can we be thinking about Christmas.
And don’t get me started on the commercialisation of Halloween either, quoting,
Halloween celebrations in England were popularised in the late twentieth century under the pressure of American cultural influence, including a stream of films and television programmes aimed at children and adolescents, and the discovery by retail experts of a marketing opportunity to fill the empty space before Christmas. Between 2001 and 2006, consumer spending in the UK for Halloween rose tenfold from £12 m to £120 m, according to Bryan Roberts from industry analysts Planet Retail, making Halloween the third most profitable holiday for supermarkets.
Bah humbug (I can’t believe I have to say that in September).